Why I Built AutoReels: From Meme Pages in Gujarat to 900+ Users

I started experimenting on the internet long before I knew what "startup" or "marketing" actually meant.

Growing up in Gujarat, I was curious about one thing: how people actually made money online. So I started building. Small websites. Meme pages. Automation tools. I tested ideas, broke things, and shipped projects that sometimes worked and mostly didn't. I ran a developer meme community, built small tools, helped local businesses with their digital marketing, and even promoted my family's offline products online.

Every one of those experiments taught me the same lesson: distribution beats everything. You can build the best product in the world, and if no one sees it, none of that matters.

That pushed me deeper into growth work. I built a COVID vaccination slot bot during the pandemic to help people find appointments faster. I grew developer communities and newsletters. I worked with D2C and AI startups on growth experiments, viral social content, and performance marketing. I tested dozens of small internet businesses, and most of them quietly died.

AutoReels is the project sitting at the intersection of everything that taught me: AI, content, and distribution. It just crossed 900+ users, still built mostly solo, out of Surat.

Why faceless video, specifically

The thesis I kept relearning from every failed and half-working project was the same one: the internet rewards people who show up consistently, not people who post once and disappear. But consistency on short-form video is exactly what breaks most creators and small brands. Writing, voicing, sourcing visuals, and editing one reel takes real time, and doing that daily doesn't scale for one person or a two-person team.

AutoReels exists to remove that bottleneck. Give it a topic, a script, or a link, and get a finished, captioned, faceless reel back, without touching a timeline editor.

Where AutoReels sits in a crowded space

AI video tools aren't a new category anymore, and it's worth being honest about where AutoReels fits next to the tools already out there.

• CapCut is the default manual editor most creators already know, but it's banned in India, and it's still a timeline editor at heart: you bring your own footage and script, and assemble everything by hand.
• Pictory is built for repurposing long-form content and blog posts into short clips from a licensed stock-footage library. It's strong at cutting down existing content, less suited to generating an original faceless series from a bare topic.
• InVideo AI is probably the closest like-for-like to AutoReels' "topic in, video out" flow, generating videos directly from a prompt or script.
• Fliki leans hardest into voice quality and language coverage, with a strong text-to-speech engine underpinning its text-to-video tool.
• OpusClip solves a different problem entirely: turning long-form footage you already have into highlight clips, not generating new content from a topic.

Where AutoReels tries to differentiate: one generation that includes AI B-roll for every scene instead of stock footage, Hindi and Gujarati voiceover and captions built in alongside English, the ability to swap a single scene's visual or re-voice the whole reel without regenerating everything, and pricing built for an Indian audience instead of a US-first one.

Still early

900+ users is a start, not a finish line. This is still a young product being shaped mostly by watching what people actually generate with it. The FIFA World Cup 2026 football content surge is one example of a use case nobody planned for that turned out to matter. The plan from here is the same as it's always been for me: build something useful, share what I learn publicly, and keep following what real usage shows me.

Try AutoReels free, no credit card required.